Marketing challenges in serving Millennials
guest. ed.: Dennis Pitta
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Pitta, Dennis (contributor) |
| Publisher: |
Bradford : Emerald |
| Subject: | Junge Arbeitskräfte | Young workers | Marketing | USA | United States | Altersgruppe | Age group | Junge Erwachsene | Young adults |
| Extent: | S. 84 - 169 graph. Darst. |
|---|---|
| Series: | The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 29.2012,2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 8 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009541777