Marketing channel, corporate reputation, and profitability of life insurers : evidence of bancassurance in Taiwan
Year of publication: |
2019
|
---|---|
Authors: | Chen, Tsai-Jyh |
Published in: |
The Geneva papers on risk and insurance - issues and practice : an official journal of the Geneva Association. - Basingstoke : Palgrave Macmillan, ISSN 0252-1148, ZDB-ID 196109-3. - Vol. 44.2019, 4, p. 679-701
|
Subject: | Life insurance | Marketing channel | Bancassurance | Service quality | Corporate reputation | Proftability | Lebensversicherung | Firmenimage | Taiwan | Vertriebsweg | Distribution channel | Dienstleistungsqualität | Reputation | Rentabilität | Profitability |
-
Corporate reputation and financial performance of life insurers
Chen, Tsai-Jyh, (2016)
-
Factors affecting the consumers' willingness to claim product replacement
Salim, Agus, (2018)
-
Trigo Gamarra, Lucinda, (2007)
- More ...
-
Giving context to accounting numbers : the role of news coverage
Chen, Kuo-Tay, (2011)
-
Directors' & officers' insurance, corporate governance and firm performance
Chen, Tsai-jyh, (2010)
-
The determinants of corporate image for life insurers in Taiwan
Chen, Tsai-jyh, (2014)
- More ...