Marketing channels : a relationship management approach
Lou E. Pelton ; David Strutton ; James R. Lumpkin
| Year of publication: |
1997
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|---|---|
| Authors: | Pelton, Lou E. ; Strutton, David ; Lumpkin, James R. |
| Publisher: |
Chicago [u.a.] : Irwin |
| Subject: | Marketingstrategie | Absatzweg | Marketing-Mix | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 728 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 0-256-17802-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004325469