Marketing channels
Year of publication: |
1996 ; 5. ed.
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Authors: | Stern, Louis W. ; Ansary, Adel I. ; Coughlan, Anne T. |
Publisher: |
Upper Saddle River, NJ : Prentice Hall |
Subject: | Vertikales Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Cöhnen, Hans, (2004)
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De Luca, Patrizia, (1992)
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Die Absatzwegewahl des Herstellers : Analyse vor dem Hintergrund der Principal-Agent-Theorie
Sewing, Eva, (1994)
- More ...
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Marketing channel strategy : an omni-channel approach
Palmatier, Robert W., (2020)
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Stern, Louis W., (1992)
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Management in marketing channels
Stern, Louis W., (1989)
- More ...