Marketing channels
Year of publication: |
1977
|
---|---|
Authors: | Stern, Louis W. |
Other Persons: | Ansary, Adel I. el- (contributor) |
Publisher: |
Englewood Cliffs, N.J. : Prentice-Hall |
Subject: | Absatzweg | Betriebswirtschaftliche Einführungsschrift | Vereinigte Staaten | Theorie | Theory | Marketing | Vertriebsweg | Distribution channel |
Description of contents: | Table of Contents [gbv.de] |
-
Michman, Ronald D., (1974)
-
Interbrand choice, strategy, and bilateral market power
Porter, Michael E., (1976)
-
Marketing management and information technology
Fletcher, Keith, (1990)
- More ...
-
Palmatier, Robert W., (2015)
-
Anderson, Erin, (2006)
-
Marketing channel strategy : an omni-channel approach
Palmatier, Robert W., (2020)
- More ...