Marketing channels
Year of publication: |
1977
|
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Authors: | Stern, Louis W. |
Other Persons: | Ansary, Adel I. el- (contributor) |
Publisher: |
Englewood Cliffs, N.J. : Prentice-Hall |
Subject: | Absatzweg | Betriebswirtschaftliche Einführungsschrift | Vereinigte Staaten | Theorie | Theory | Marketing | Vertriebsweg | Distribution channel |
Description of contents: | Table of Contents [gbv.de] |
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Strategic physical distribution management
Lambert, Douglas M., (1982)
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Michman, Ronald D., (1974)
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Interbrand choice, strategy, and bilateral market power
Porter, Michael E., (1976)
- More ...
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Palmatier, Robert W., (2015)
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Anderson, Erin, (2006)
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Marketing channel strategy : an omni-channel approach
Palmatier, Robert W., (2020)
- More ...