Marketing China to U.S. travelers through electronic word-of-mouth and destination image : taking Beijing as an example
Year of publication: |
2021
|
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Authors: | Li, Ran ; Luo, Zhenpeng ; Bilgihan, Anil ; Okumus, Fevzi |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 27.2021, 3, p. 267-286
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Subject: | Asia pacific | attitudes | behavioral control | destination image | electronic word-of-mouth | eWOM credibility | inbound tourism | online review | theory of planned behavior | tourism marketing | travel intention | Tourismus | Tourism | Virales Marketing | Viral marketing | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | China | Online-Marketing | Internet marketing | Markenimage | Brand image | Verbrauchereinstellung | Consumer attitudes | Herkunftsbezeichnung | Designation of origin | Destinationsmanagement | Destination management | Internationaler Tourismus | International tourism |
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