Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers
| Year of publication: |
2007
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|---|---|
| Authors: | Prins, Remco ; Verhoef, Peter C. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 71.2007, 2, p. 169-183
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