Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers
Year of publication: |
[2013]
|
---|---|
Authors: | Prins, R. |
Other Persons: | Verhoef, Peter C. (contributor) |
Publisher: |
[2013]: [S.l.] : SSRN |
Subject: | Marketingmanagement | Marketing management | Innovationsakzeptanz | Innovation adoption | Produktentwicklung | New product development | Vergleichende Werbung | Comparative advertising | IT-Dienstleister | IT service provider | Kaufentscheidung | Purchase decision | Beziehungsmarketing | Relationship marketing |
Extent: | 1 Online-Ressource (43 p) |
---|---|
Series: | ERIM Report Series Reference ; No. ERS-2007-018-MKT |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 28, 2007 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Marketing Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers
Prins, R., (2013)
-
Marketing communication drivers of adoption timing of a new e-service among existing customers
Prins, Remco, (2007)
-
Beck, Susanne, (2015)
- More ...
-
Soeters, J, (1985)
-
Arbeidsongeschiktheid in internationaal perspectief
Prins, R., (1991)
-
Prins, R., (1992)
- More ...