Marketing communication during crisis process
Assist. Prof. Dr. İlknur Bilgen
| Year of publication: |
2019
|
|---|---|
| Authors: | Bilgen, İlknur |
| Published in: |
Crisis as a political and economic concept : a multidisciplinary approach. - Berlin : Peter Lang, ISBN 978-3-631-79833-1. - 2019, p. 141-152
|
| Subject: | crisis | communication | marketing communication | crisis communication | Risikokommunikation | Risk communication | Marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012286837