Marketing communications : an integrated approach
P. R. Smith ; Jonathan Taylor
| Year of publication: |
2004 ; 4. ed.
|
|---|---|
| Authors: | Smith, Paul R. ; Taylor, Jonathan |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Communication in marketing | Marketing | Kommunikation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVI, 696 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographies and index. - Previous ed.: 2002 |
| ISBN: | 978-0-7494-4265-1 ; 0-7494-4265-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004383212