Marketing communications and protection motivation theory: Examining consumer decision-making
Year of publication: |
2006
|
---|---|
Authors: | Cismaru, Magdalena ; Lavack, Anne |
Published in: |
International Review on Public and Nonprofit Marketing. - Springer. - Vol. 3.2006, 2, p. 9-24
|
Publisher: |
Springer |
Subject: | Protection Motivation Theory (PMT) | consumer decision making |
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