Marketing communications
Edgar Crane
| Year of publication: |
1972 ; 2. ed.
|
|---|---|
| Authors: | Crane, Edgar |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Marktforschung | Kommunikation | Werbung | Advertising | Marketingmanagement | Marketing management |
| Extent: | 499 S Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-18401-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000042256