Marketing communications : embedding sustainability practices in a changing world
Ogechi Adeola and Evans Olaniyi
| Year of publication: |
2022
|
|---|---|
| Authors: | Adeola, Ogechi ; Olaniyi, Evans |
| Published in: |
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World. - Cham : Springer International Publishing, ISBN 978-3-030-95581-6. - 2022, p. 287-307
|
| Subject: | Sustainability | Marketing communications | Branding | COVID-19 | CSR | Corporate Social Responsibility | Corporate social responsibility | Coronavirus | Marketingmanagement | Marketing management | Markenführung | Brand management | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit | Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-95581-6_12 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013280206