Marketing communications: Examining the work of practitioners in the United States, Japan and Chile
| Year of publication: |
2000
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| Authors: | Griffin, T. ; McArthur, D. ; Yamaki, T. ; Hidalgo, P. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 19.2000, 1, p. 73-94
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