Marketing communications in the islamic perspective : communicating the Halal branding
Omar Ramzy (Heliopolis University for Sustainable Development, Egypt), Omar H. Eldahan (Heliopolis University for Sustainable Development, Egypt)
| Year of publication: |
[2015]
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|---|---|
| Authors: | Ramzy, Omar ; Eldahan, Omar H. |
| Published in: |
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control. - Hershey, PA : Business Science Reference, an imprint of IGI Global, ISBN 978-1-4666-8139-2. - 2015, p. 149-168
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| Subject: | Internationaler Markteintritt | International market entry | Islamisches Wirtschaftssystem | Islamic economics | Markenführung | Brand management | Islamisch | Islamic | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-4666-8139-2.ch007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011611045