Marketing competency, marketing innovation and sustainable competitive advantage of small and medium enterprises (SMEs) : a mixed-method analysis
Danzen Bondoc Olazo
| Year of publication: |
2023
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|---|---|
| Authors: | Olazo, Danzen Bondoc |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 4, p. 890-907
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| Subject: | Marketing competency | Marketing innovation | Mixed method | Small and medium enterprises | Sustainable competitive advantage | KMU | SME | Wettbewerbsvorteil | Competitive advantage | Wettbewerbsstrategie | Competitive strategy | Marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-01-2022-0050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014285911