Marketing complex financial products in emerging markets : evidence from rainfall insurance in India
Year of publication: |
2011
|
---|---|
Authors: | Gaurav, Sarthak ; Cole, Shawn ; Tobacman, Jeremy |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 48.2011, p. 150-162
|
Subject: | Finanzdienstleistung | Financial services | Agrarversicherung | Agricultural insurance | KMU | SME | Mikrofinanzierung | Microfinance | Schwellenländer | Emerging economies | Indien | India |
-
Bongomin, George Okello Candiya, (2017)
-
Financial inclusion and international migration in low- and middle-income countries
Smith, Michael D., (2023)
-
Financial inclusion and digital banking on an emergent economy
Guerra-Leal, Eva María, (2023)
- More ...
-
Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India
Gaurav, Sarthak, (2011)
-
Barriers to household risk management : Evidence from India
Cole, Shawn, (2010)
-
Barriers to Household Risk Management; Evidence from India
Townsend, Robert M., (2012)
- More ...