Marketing concepts and strategies
Sally Dibb ...
| Year of publication: |
2012 ; 6. ed.
|
|---|---|
| Other Persons: | Dibb, Sally (contributor) |
| Publisher: |
Andover [u.a.] : Cengage Learning |
| Subject: | Marketing. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVIII, 815 S. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-4080-3214-5 ; 1-4080-3214-7 |
| Source: |
Persistent link: https://www.econbiz.de/10009634867