Marketing concepts and strategies in the next decade
edited by Leslie W. Rodger
| Year of publication: |
1973
|
|---|---|
| Authors: | Rodger, Leslie W. |
| Publisher: |
London : Associated Business Programmes Ltd; Distributed by Cassell |
| Subject: | Absatz | Absatztechnik | Marketingmanagement | Marketing management | USA | United States | Strategisches Management | Strategic management | Marketingtheorie | Marketing theory |
| Extent: | 248 p illus 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliography: p. [236]-238 Includes index 10 Aufsätze |
| ISBN: | 0-304-29178-1 ; 304-291780-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000329810