Marketing concepts can have a life of their own : representation and pluralism in marketing concept analysis
Year of publication: |
2019
|
---|---|
Authors: | Patsiaouras, Georgios |
Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 19.2019, 4, p. 559-566
|
Subject: | Concept analysis | language | marketing language | politics | representation | Marketingmanagement | Marketing management | USA | United States | Theorie | Theory | Marketingtheorie | Marketing theory |
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