Marketing : contributions from the behavioral sciences
Gerald Zaltman. Under the editorship of William F. Massy
| Year of publication: |
[1965]
|
|---|---|
| Authors: | Zaltman, Gerald |
| Other Persons: | Massy, William F. (contributor) |
| Publisher: |
New York, NY [u.a.] : Harcourt, Brace & World |
| Subject: | Marktpsychologie | Verhaltensökonomik | Behavioral economics | USA | United States | Theorie | Theory | Marketingtheorie | Marketing theory | Marketing | Verhaltenswissenschaften |
| Extent: | x, 163 p. illus 22 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011513244