Marketing-Controlling
von Andreas Preißner
| Year of publication: |
1999 ; 2., erg. Aufl.
|
|---|---|
| Authors: | Preißner, Andreas |
| Publisher: |
München [u.a.] : Oldenbourg |
| Subject: | Marketing | Controlling | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 352 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 337 - 344 |
| ISBN: | 3-486-25279-8 |
| Classification: | Marketing ; Unternehmensplanung, Unternehmenskontrolle |
| Source: |
Persistent link: https://www.econbiz.de/10004595214