Marketing database analytics : transforming data for competitive advantage
Andrew D. Banasiewicz
| Year of publication: |
2013
|
|---|---|
| Authors: | Banasiewicz, Andrew D. |
| Publisher: |
New York, NY [u.a.] : Routledge |
| Subject: | Marketing | Kundendaten | Customer data | Datenerhebung | Data collection | Datenverarbeitung | Data processing | Datenbanksystem | Datenanalyse |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 376 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-0-415-65787-7 ; 978-0-415-65788-4 ; 978-0-203-07646-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009728734