MARKETING DATABASES - THE SHORTEST WAY TO CLIENT'S HEART

The aim of this paper is to present the potential which could be offered by managing databases in direct marketing through gathering the information that could offer the shortest and efficient way to the clients needs. The paper includes the necessary steps to make this activity a real success

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Year of publication:	2008
Authors:	Laura, Popa Adela ; Vlad, Sasu Dinu
Published in:	Annals of Faculty of Economics. - Facultatea de Ştiinţe Economice. - Vol. 4.2008, 1, p. 1495-1498
Publisher:	Facultatea de Ştiinţe Economice
Subject:	databases \| marketing direct \| customer database \| information \| databases update

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Extent:	application/pdf
Type of publication:	Article
Language:	English
Classification:	C80 - Data Collection and Data Estimation Methodology; Computer Programs. General ; D83 - Search, Learning, Information and Knowledge ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008471833