Marketing death : culture and the making of a life insurance market in China

Cheris Shun-ching Chan

Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market is formed and, hence, sheds light on the dynamics through which modern capitalist enterprises are diffused to regions with different cultural traditions. - Publisher's description

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Year of publication:	[2012]
Authors:	Chan, Cheris Shun-ching
Publisher:	New York, N.Y : Oxford University Press
Subject:	Lebensversicherung \| Life insurance \| Versicherungsmanagement \| Insurance management \| Kultursoziologie \| Cultural sociology \| China \| Marktentwicklung
Description of contents:	Table of Contents [gbv.de]

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Extent:	xvi, 286 Seiten Illustrationen, Diagramme 24 cm
Type of publication:	Book / Working Paper
Language:	English
Notes:	Literaturverzeichnis: Seite 247-265 Is China an inviting place for life insurance? : societal conditions, the market, and remaining puzzles -- Defining life insurance and product development : divergent institutional logics -- Manufacturing sales agents : cultural capital and management strategies -- Making transactions : selling strategies and sales discourses -- Buying life insurance : multiple motives but consistent preferences -- How culture matters : culture, market, and globalization.
ISBN:	978-0-19-539407-8 ; 0-19-539407-0
Classification:	Kultursoziologie: Allgemeines ; Banken, Versicherungen
Source:	ECONIS - Online Catalogue of the ZBW

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