Marketing decision support models : the marketing engineering approach
Year of publication: |
2006
|
---|---|
Authors: | Lilien, Gary L. ; Rangaswamy, Arvind |
Published in: |
The handbook of marketing research : uses, misuses, and future advances. - Thousand Oaks, Calif. [u.a.] : Sage Publ., ISBN 1-4129-0997-X. - 2006, p. 230-254
|
Subject: | Marketing | Entscheidung | Decision | Management-Informationssystem | Management information system |
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