Marketing decision support system openness : a means of improving managers' understanding of marketing phenomena
Nathalie T. M. Demoulin
| Year of publication: |
2007
|
|---|---|
| Authors: | Demoulin, Nathalie T. M. |
| Published in: |
Decision support systems : DSS ; the international journal. - Amsterdam [u.a.] : Elsevier, ISSN 0167-9236, ZDB-ID 51654-5. - Vol. 44.2007/08, 1, p. 79-92
|
| Subject: | Entscheidung | Decision | Management-Informationssystem | Management information system | Experiment | Marketing | VAR-Modell | VAR model | Nichtlineare Dynamik | Nonlinear dynamics |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003665259