Marketing decisions, customer reviews, and business perfomance : the use of the Toprural website by Spanish rural lodging establishments
Year of publication: |
2014
|
---|---|
Authors: | Nieto, Jannine ; Hernández-Maestro, Rosa M. ; Muñoz-Gallego, Pablo A. |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 45.2014, p. 115-123
|
Subject: | Marketing decisions | eWOM | Customer reviews | Performance | Rural tourism | Spanien | Spain | Website | Agrotourismus | Hotellerie | Hotel industry | Marketingmanagement | Marketing management | Virales Marketing | Viral marketing | Tourismusmarketing | Tourism marketing | Beziehungsmarketing | Relationship marketing |
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