Marketing decisions for new and mature products : planning, development, and control
Robert D. Hisrich and Michael P. Peters
| Year of publication: |
1984
|
|---|---|
| Authors: | Hisrich, Robert D. ; Peters, Michael P. |
| Publisher: |
Columbus, Ohio [u.a.] : Merrill |
| Extent: | XII, 424 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-675-20092-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000746515