Marketing decisions in China : positioning, branding, marketing mix
Year of publication: |
[2016]
|
---|---|
Authors: | Prange, Christiane |
Published in: |
Market entry in China : case studies on strategy, marketing, and branding. - [Cham] : Springer, ISBN 3-319-29138-6. - 2016, p. 17-25
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Subject: | China | Marketingmanagement | Marketing management | Markenführung | Brand management | Markenartikel | Brand |
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