Marketing des services publics et marketing des territoires : vers une dynamique de "ré-enchantement"?
Benoît Meyronin
| Year of publication: |
2008
|
|---|---|
| Authors: | Meyronin, Benoît |
| Published in: |
Services et régulation publique. - Paris : Presses de l'ISMEA. - 2008, p. 349-378
|
| Subject: | Öffentliche Dienstleistung | Public services | Dienstleistungsmarketing | Services marketing | Frankreich | France |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | French |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003720102