Marketing : [die Grundlagen]
Christopher Zerres; Michael Zerres
| Year of publication: |
2006 ; 2., aktualisierte Aufl.
|
|---|---|
| Authors: | Zerres, Christopher ; Zerres, Michael P. |
| Publisher: |
Stuttgart [u.a.] : Kohlhammer |
| Subject: | Marketing | Theorie | Theory | Deutschland | Germany | Lehrbuch |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 144 S. graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturverz. S. [141] - 142 |
| ISBN: | 3-17-019675-8 ; 978-3-17-019675-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003396820