Marketing discourse : a critical perspective
Per Skalén, Martin Fougère and Markus Fellesson
| Year of publication: |
2008
|
|---|---|
| Authors: | Skålén, Per ; Fougère, Martin ; Fellesson, Markus |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Marketing | Kritik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 190 S. |
|---|---|
| Series: | Routledge interpretive marketing research. - London [u.a.] : Routledge. - Vol. 7 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-415-41669-8 ; 978-0-415-41669-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004897415