Marketing dispossession : a strategy for financial services that considers customers' mental health
Year of publication: |
2017
|
---|---|
Authors: | Koku, Paul Sergius ; Acquaye, Hannah Emma |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 35.2017, 1, p. 112-127
|
Subject: | Financial crisis | Mental health | Financial institutions | Psychische Krankheit | Mental disorder | Finanzdienstleistung | Financial services | Finanzkrise | Finanzsektor | Financial sector |
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