Marketing dynamics
Brenda Clark; Jennie Sobel; Cynthia Gendall Basteri
| Year of publication: |
2010 ; 2. ed
|
|---|---|
| Authors: | Clark, Brenda ; Sobel, Jennie ; Basteri, Cynthia Gendall |
| Publisher: |
Tinley Park, Ill. : Goodheart-Willcox |
| Subject: | Marketing | Marketingmanagement | Marketing management | Marktforschung | Market research | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 784 S. zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 978-1-60525-098-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003798603