"Marketing earthquakes" : a process of brand and market evolution by punctuated equilibrium
Year of publication: |
September 2015
|
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Authors: | Hamlin, Robert P. ; Bishop, David ; Mather, Damien W. |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 15.2015, 3, p. 299-320
|
Subject: | Brand market | evolution | stationarity | punctuated | equilibrium | Markenführung | Brand management | Markenartikel | Brand | Gleichgewichtstheorie | Equilibrium theory | Marketing |
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