Marketing education without borders: Exploiting the new information technologies
| Year of publication: |
1997
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|---|---|
| Authors: | Bell, Jim ; Demick, David ; Ibbotson, Patrick ; Karajan, Sitki ; Wood, Van |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 13.1997, 7, p. 615-624
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