Marketing effectiveness in the music download industry
Kerstin Reimer, Oliver J. Rutz, and Koen H. Pauwels
Year of publication: |
2010
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Authors: | Reimer, Kerstin ; Rutz, Oliver J. ; Pauwels, Koen H. |
Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2010, 3, p. 145-182
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