Marketing effectiveness : insights from accounting and finance ; an annotated bibliography, 1960 - 77
comp. by: V. H. Kirpalani ; Stanley J. Shapiro
| Year of publication: |
1979
|
|---|---|
| Authors: | Kirpalani, V. H. ; Shapiro, Stanley Jack |
| Publisher: |
Chicago, Ill. |
| Subject: | Marketing | Bibliographie |
| Extent: | XIII, 102 S. |
|---|---|
| Series: | Bibliography series / American Marketing Association. - Chicago, Ill.. - Vol. 33 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| ISBN: | 0-87757-118-X |
| Source: |
Persistent link: https://www.econbiz.de/10009585211