Marketing-Einführung : Grundlagen, Überblick, Beispiele
Alfred Kuß
| Year of publication: |
2006 ; 3., überarb. und erw. Aufl.
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|---|---|
| Authors: | Kuß, Alfred |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 310 S. : graph. Darst. |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-8349-0354-X ; 978-3-8349-0354-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004888466