Marketing-Einführung : Grundlagen - Überblick - Beispiele
Alfred Kuß, Michael Kleinaltenkamp
| Year of publication: |
[2016] ; 7., überarbeitete Auflage
|
|---|---|
| Authors: | Kuß, Alfred ; Kleinaltenkamp, Michael |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Theorie | Theory | Deutschland | Germany | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] ; Description [springer.com] |
| Extent: | x, 287 Seiten Diagramme 24 cm x 16.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturangaben 201608 |
| ISBN: | 3-658-06545-1 ; 978-3-658-06545-4 ; 978-3-658-06546-1 |
| Other identifiers: | 10.1007/978-3-658-06546-1 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011482864