Marketing : Einführung in die Absatzpolitik
Heribert Meffert
| Year of publication: |
1978 ; 3., durchges. Aufl.
|
|---|---|
| Authors: | Meffert, Heribert |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketing |
| Extent: | 593 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 555 - 576 Erg. bildet: Meffert, Heribert: Arbeitsbuch zum Marketing |
| ISBN: | 3-409-36977-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004653991