Marketing : Einführung in Entscheidungsprobleme des Absatzes und der Beschaffung
Udo Koppelmann
| Year of publication: |
2006 ; 8., neubearb. Aufl.
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|---|---|
| Authors: | Koppelmann, Udo |
| Publisher: |
Stuttgart : Lucius & Lucius |
| Subject: | Marketing | Marketingmanagement | Marketing management | Marketingtheorie | Marketing theory | Lieferantenmanagement | Supplier relationship management | Theorie | Theory |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] ; Description [deposit.dnb.de] |
| Extent: | XI, 211 S. graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 199 - 201 |
| ISBN: | 978-3-8252-8320-9 ; 3-8252-8320-8 ; 3-8282-0332-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003247848