Marketing : Einführung in Theorie und Praxis
Andreas Scharf ; Bernd Schubert ; Patrick Hehn
| Year of publication: |
2012 ; 5., überarb. und aktualisierte Aufl.
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|---|---|
| Authors: | Scharf, Andreas ; Schubert, Bernd ; Hehn, Patrick |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Marketing | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | XIV, 534 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-7910-3215-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009695035