Marketing : Einführung mit Fallbeispielen und Übungsaufgaben
von Sascha Götte
| Year of publication: |
2007
|
|---|---|
| Authors: | Götte, Sascha |
| Publisher: |
München : Vahlen |
| Subject: | Marketing | Marketingmanagement | Marketing management | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 203 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [189] - 194 |
| ISBN: | 3-8006-3391-4 ; 978-3-8006-3391-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003400624