Marketing elements for launching a new functional food product : a case of Indonesian market
Year of publication: |
2009
|
---|---|
Authors: | Puspa, Jofi ; Kühl, Rainer W. |
Published in: |
International marketing and trade of quality food products. - Wageningen : Wageningen Acad. Publ., ISBN 978-90-8686-089-0. - 2009, p. 167-184
|
Subject: | Funktionelle Lebensmittel | Functional food | Marketingmanagement | Marketing management | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | Indonesien | Indonesia |
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