Marketing/entrepreneurship interface research priorities (2010‐2012)

Purpose – The goal of this paper is to provide leadership and guidance to scholars interested/working on the marketing/entrepreneurship interface (MEI) and those in the related fields of marketing and entrepreneurship, and drive the research agenda through the use of collective intelligence. As such, this research note aims to publicize the research priorities gathered from the collective wisdom of the field. Design/methodology/approach – Questionnaires and interviews were utilized to gather information in multiple stages. Findings – A three‐tier structure of research priorities was identified. The authors hope that accomplishments and progress towards these research priorities will be documented in the next iterations of an ongoing effort for gathering, updating, publicizing, and utilizing MEI research priorities. Originality/value – This research note presents the MEI research priorities for 2010‐2012 in a three‐tier structure, describes the motivation for the initiative, the process used to construct the research priorities, and expected outcomes.