Marketing entscheidet
FGM e.V. 27. Münchener Marketing-Symposium
| Year of publication: |
2001
|
|---|---|
| Institutions: | Münchener Marketing-Symposium <27, 2001, München> (contributor) ; Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München (contributor) |
| Publisher: |
München : FGM-Förderges. Marketing |
| Subject: | Marketing | Beziehungsmarketing | Relationship marketing | Wettbewerbsstrategie | Competitive strategy | Deutschland | Germany | Strategisches Management |
| Extent: | III, 84 S Ill |
|---|---|
| Series: | Schriftenreihe Schwerpunkt Marketing / Arbeitspapier. - München : FGM-Verl., ZDB-ID 1378691-X. - Vol. Bd. 122 |
| Conferences: | Münchener Marketing-Symposium ; 27 (München) : 2001 FGM-Tagung ; 27 (München) : 2001 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Hochschulschrift ; Sammelwerk ; Collection of articles of several authors ; Conference proceedings ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Thesis: | Zugl.: München, Univ., Diplomarbeit |
| Notes: | Enth. 5 Beitr Erscheint: 15. September 2001 |
| ISBN: | 3-934491-22-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013428744