Marketing epidemics : when antibiotic promotion stimulates resistant bacteria
Year of publication: |
2017
|
---|---|
Authors: | Ravelli, Quentin |
Published in: |
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry. - London : Routledge, ISBN 1-138-63011-X. - 2017, p. 43-62
|
Subject: | Medizinprodukteindustrie | Medical device industry | Arzneimittel | Pharmaceuticals | Antibiotika | Antibiotics | Absatz | Sales | Marketing |
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