Marketing : [essential techniques and strategies geared towards results]
Alexander Hiam with Linda G. Rastelli
| Year of publication: |
2007
|
|---|---|
| Authors: | Hiam, Alexander ; Rastelli, Linda G. |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIV, 349 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-79079-6 ; 978-0-471-79079-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004863251